Erin Mills Town Centre is asking the community and its own retailers to donate current, gently-used prom dresses and accessories to The Sparkle Project.

Created and hosted by the popular Mississauga-based shopping centre, The Sparkle Project aims to outfit deserving students from the surrounding area, chosen by their high school’s guidance counselors, and give every woman the chance to shine at her prom.

For every dress the shopping centre receives, the donor is entered into a draw for a $500 Erin Mills Town Centre gift card.

Dresses can be dropped off at the mall’s Guest Services bagged and on hangers until April 30, 2012.